![]() With Lego City Missions we’ve worked hard to ensure a strong balance of storytelling to get children started on their builds but also to give them open tasks to complete and allow for individual interpretation. Mikkel Lee, Story Innovation lead, Creative Play Lab at the Lego Group, added: “We want every child to know that there is no right or wrong, and that only their imagination sets the limit to what they build. We know from talking with children and their parents that creative confidence is key to children’s wellbeing and with this new product our aim is to help every child recognise and be proud of their unique creations”. ![]() Lillie Ann Talbott, design strategist, Creative Play Lab at the Lego Group, said: “The team behind Lego City Missions wanted to explore a new route: to celebrate children’s imagination and let their creativity flourish during Lego building. While children will be given inspiration for the core model builds, they’ll be encouraged to constantly rebuild and adapt their creation according to the different scenarios presented to them, as well as the prompts and missions they encounter throughout each story. Each model is complemented by an interactive story containing eight distinctive missions. ![]() More information on each set is available below. Lego City Missions launches with three new sets: Wild Animal Rescue Missions, Mars Spacecraft Exploration Missions, and Water Police Detective Missions. Lego City Missions promises to fire up young imaginations as they solve exciting building challenges through free-building and interactive engagement. ![]() ![]() The Lego Group has announced the launch of a unique new interactive experience, Lego City Missions, which will enable budding designers to create their own builds. ![]()
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